CHI SIAMO
Da un garage romagnolo alla mappa del mondo
Era il 2010, a Cattolica, quando tutto è cominciato in un garage che più anonimo non si può. Una vecchia Converse, qualche borchia, una scintilla di follia creativa. Quel primo esperimento squadrato, ruvido, un prototipo di una sfida fece scattare qualcosa.
Da lì nacque l’idea di trasformare ogni sneaker in un’opera unica, in un’estensione di chi la indossa. Ogni passo come dichiarazione: "Io non seguo le regole. Io le riscrivo."
Oggi Mimanera è un nome che gira, un laboratorio creativo, una tribù di freak del design. Con sneakers in giro per il mondo, clienti che urlano stile ai quattro venti e un’anima che resta profondamente artigianale.
MIMANERA TEAM
Our team is composed of creative professionals with a strong gift for signature Made in Italy craftsmanship. Each sneaker is handmade by one of our artisans so each pair will be different from the others. Every detail is taken care of to make our works real "works of art on your feet," and each creative member in our team always brings uniqueness and added value to the final result.
An idea, a dream, a stroke of genius.
Mimanera was born in a small Garage near Cattolica, Italy.
That is the place where everything begins and the place that holds all our history.
That's where the first customization took place in 2012: the application of studs on a pair of Converse All Stars. Success is immediate, and the choice of customizations expands to glitter, Swarovski, fabric patches and coatings. But that's not all; they also started customizing all the most beloved brands worldwide: Nike, Adidas, Converse, and Vans.
Customized shoes are an ever-evolving success, and in 2016 the company and brand Mimanera [from the Spanish Mi Manera, in my own way] was officially born, encapsulating the whole essence of the brand: to give value to the uniqueness of each of us by making it visible through the way we dress. The concept behind the Mimanera product is the deconstruction of the basic and its reconstruction into something unique.
The brand continues to grow, and so does our team of artisans who specialize in multiple and diverse customization techniques. Handwork, discoloration, appliqué, innovative stitching, and color combinations are just some of the experiments that make Mimanera sneakers unique in their details.
The team gains years and years of experience and craftsmanship in the custom world, and the brand achieves great goals, including collaborations with artists, well-known personalities and other companies. In 2021, Mimanera International, the global project with Mimanera around the world, was born. The first step is the opening of the flagship store at the Mall of Emirates in Dubai.
But Mimanera is never really a symbol of uniqueness until 2022, when, exactly ten years after the first customization, it decides to pay homage to that Garage where everything was born. Nonna Rosina's Garage remains the witness to the evolution of a dream and a path made of passion and sacrifices.
In August 2022, the Mimanera Garage, the official sneakers designed byMimanera, has officially released. The goal and values remain the same as before but what is offered is something much more than simple customization.Garages neakers are the union of years of experience in the footwear industry with an endless passion for innovation.
From a selection of premium materials and a search for new horizons of style, a model with a unique and unmistakable design comes to life. Born from the evolution of Mimanera's history, the Garage sneakers are designed for those who want to experience something special because they are not simple sneakers; they are the meeting of uniqueness and contemporaneity that sets the Mimanera world apart.
From a small dream born in a garage to its own international reality.
Born In A Garage, Now Flying Around The World.
This is our Story. This is the Story of Mimanera.
Non pretenderemo che tu sia normale.
Pretendiamo che tu sia vero.
Dai un’occhiata, scegli, sogna, personalizza.
E calza la tua libertà.
Benvenuto in Mimanera.
Benvenuto nella tribù.
Benvenuto nella rivoluzione freak.
