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The project concerns the global expansion of the startup Mimanera Srl, specialized in the production and customization of high-quality sneakers. Based in San Giovanni in Marignano (RN), Mimanera Srl was founded in 2021 and has quickly gained success thanks to its philosophy of offering unique and customized products.

The main objective of the project is to expand the presence of Mimanera Srl and its brand in Europe and worldwide, focusing efforts on key markets such as France, Germany, Spain, and Austria. Through a digital marketing strategy, including search engine optimization, online advertising, and promotion on social platforms, the company aims to increase revenue through online sales channels and the opening of new flagship stores.

The project also involves participation in major international industry fairs and the use of specialized B2B platforms to enhance visibility and access to international markets, connecting with international retailers to increase indirect sales opportunities. Expected results include increased revenue in the target countries, greater brand recognition, and a consolidated presence in international markets.